Creative Studio for Open Architecture

MKA creates hopeful narratives (Superfutures) and sustainable environments (Supersystems) for the future of living. We open up the scope of architecture, integrating creative strategy and social design, into a holistic design approach; powered by our international network of associated creators, representing the A in MKA. By ‘upward chain integration,’ we build authentic brand and design narratives, down to the details. Platforms such as (MaMa Pioneers), (Floram Village), (Superlofts), (Nomalides), Superstudios & Superfamily are some of many examples created with ambitious partners and clients.

At the same time, we also expand the service scope ‘downwards’ integrating innovative construction technologies (Supersystems) powered by our ‘digital craft.’

Through vertical chain integration, MKA aims to take back control over the architectural process, contributing to a tangibly better and hopeful future.

Curating a Customer Journey
Through Touch Point Design

MKA designs immersive brand worlds through touchpoint-driven journeys. In (MaMa Pioneers), we created a visual identity grounded in generosity, inclusivity, curiosity, optimism, and purpose. These values shaped the entire experience, architectural and beyond. Every touchpoint was considered: arriving by bike, the feel of door handles, the flow through shared spaces, the transition into your loft, the curated furniture package, and the community app, where residents track energy use, receive deliveries, or join a yoga event.

The material palette embodies these values: soft, natural tones evoke calm, warm accents add vibrancy, and massive timber, granite, and terrazzo bring authenticity and sustainability. MaMa is a living brand, continuously shaped by its community.

The Power of Social Design

For us at MKA, designing for community means more than reserving shared spaces, it’s about micro programming and curating every detail: furniture, cutlery, art and planting, down to insect hotels and birdhouses. These touchpoints create spontaneous encounters and emotional resonance. For (MaMa Pioneers) we informally curated an evolving space, lived-in, never off the shelf, that welcomes people to feel at home and connect with one another.

Our brand strategy work for (MaMa Pioneers) draws from the free-spirited energy of 1960s–70s Amsterdam, a time of creativity, openness, and social change. This cultural DNA shapes MaMa as more than a housing brand: it’s a mindset rooted in kinship, curiosity, and care.

Designed for curious, health-conscious, environmentally minded individuals, MaMa fosters individual expression within a culturally diverse, age-bridging community. Priority is given to those in social professions: nurses, teachers, police, artists; people who care for others.

MaMa is a place to co-create, share ideas, and contribute to something larger. Shared spaces, physical and digital, are authentically programmed and co-designed with residents, allowing identity to grow organically through collective intelligence.

Community Activation Through
Co-Creation

MaMa Pioneers prioritizes social and environmental value over profit, investing deeply in community building beyond sustainable architecture.

(Ambassadors) build the community, through co-creating social events, led around common interests and a do-it-yourself attitude, each representing a theme: Biodiversity, Urban Farming, Food, Arts and Design, Fitness, and Entrepreneur Networks.

Marc Koehler of MKA together with MaMa Pioneers, Gui Perdix and Christian Schmitz developed the vision, and Growe and Spatial Experience developed and executed the brand activation and community approach.

We look forward to the upcoming program of social events, fine tuning the shared spaces and gardens with future residents, who we are excited to welcome at the end of the summer in their new homes. Particularly exciting is our collaboration with renowned circular artist and designer (Sander Wassink) (currently exhibited at the Dutch Pavilion in Osaka, Japan), workshopping circular chairs (as shown for Teshima Factory and Schemata Architects).